The concept was first used in South Africa, in the early 1990s, where people with relatively modest sums were able to purchase shares in a development of up-market Tuscan style housing projects.
Using their combined purchasing power, together with astute fund management skills from Optim, the investors gained advantageous prices and thus ultimately realized a good profit.
Continuing this principle, using their considerable experience in the property and investment markets, Optim identify exciting property development projects internationally.
Optim then work with an international team of marketing personnel, to bring sufficient numbers of investors on board.
When sufficient funds are raised, the properties are purchased, let out whilst they increase in value, then sold at a profit in the medium term future.